DG Quickie Commentary: Sears Tower Name Change

As of now, the story making rounds is that the Sears Tower will be renamed Willis Tower after a London-based company moves in occupying around 20 floors of the Chicago icon. Now, I'm all for making money, but it is my understanding that the building's owners are getting no extra money to rename the Sears Tower the Willis Tower. A lot of people are saying that this change is fine because Sears-Roebuck no longer owns the Sears Tower. To all those people, I say that's a bogus argument. So you're a Chicagoan, right? The building is just changing the name for no reason (and possibley painting it silver?) and you think because Sears-Roebuck no longer owns it, that's fine. Well check this---Wrigley Field is no longer owned by the Wrigley family so I guess by your logic you don't mind if they change the name of that Chicago iconic landmark, too?........OOOhhhhh! What?....You do care?....Exactly, so apply that logic to the Sears Tower name change and you see where all the hullabaloo is coming from.